Yesterday — #MartechDay, yay! — we released the worldwide 2022 internet marketing technologies landscape, right after having a year off in 2021. It grew a impressive 24% to 9,932 methods. To make it readable, we in fact designed it completely interactive at martechmap.com, the place you can look for, filter, zoom, and extra. It’s pretty wild.
But inspite of its intellect-boggling scale, the martech landscape has always been a sidebar to the authentic tale of how technology is shifting advertising. The genuinely amazing things for me is how entrepreneurs leverage these tools with system, expertise, and creativity to realize remarkable results for their enterprises and their consumers.
This is why The Stackies: Marketing Tech Stack Awards are my preferred community function in the martech business. Every calendar year, marketers enter by sharing a single slide that illustrates their martech stack. They typically shout-out to the particular goods they use. But the ideal kinds categorical how they think about their stack conceptually. How does it healthy into their organizational functioning system? How does it support their client journey?
Collectively, they give us some insight into how martech is becoming applied.
And, due to the fact it is also a entertaining awards plan, numerous structure their stack slides with a very little excess pizzazz. Not essentially applicable to the stack’s mission, but entertaining to view.
This calendar year, 32 businesses sent in stack illustrations. You can see all of them in the absolutely free Condition of Martech 2022 report we launched yesterday — The Stackies get started on web site 31. (And if you want to see the types from previous yrs, here’s 2015, 2016, 2017, 2018, 2019, 2020, and 2021.)
As is our tradition, we donate $100 per qualified entry to a non-financial gain. In the earlier, we’ve donated to companies that promote diversity and inclusion in martech. This year, specified the awful situation in Ukraine, we’re donating the $3,200 to the International Rescue Committee.
Each and every 12 months, we also choose five “winners” for the awards. I set winners in prices due to the fact, while the ones we select are magnificent illustrations of martech stacks that have introduced a thing notably handy or creative to their visualization, everybody who contributes to The Stackies is a winner in my eyes. The martech local community as a total wins from this superb corpus of serious-environment stack examples.
4 Profitable Stacks from 2021, Current for 2022
My gratitude is primarily enormous for businesses who enter The Stackies several yrs in a row. They give us a window into how martech stacks evolve above time, technically and conceptually.
Four of the 5 winners from very last year’s Stackies — Itaú, Juniper Networks, Philips, and SAS — entered once more this year with current slides, and wow, they’re severely brilliant. They fully qualify as winning entries again.
Nonetheless, we wanted to spread the appreciate a little bit to contributors who didn’t just get final 12 months. So even though we didn’t pick them as winners for 2022, they really are worthy of to be recognized as “standing winners” from final calendar year.
In this article they are:
Itaú, Juniper Networks, Philips, and SAS — thank you so substantially for continuing to add to The Stackies! This sort of a fantastic way to help the broader martech local community.
5 Martech Stacks from New Winners in 2022
Still, choosing 5 winners amongst all the remaining fantastic entries was hard. These are the types we selected, but I strongly encourage you to down load the complete set in the Condition of Martech 2022 report and decide out your favorites. Share them on social media and give a shout-out to all those corporations to enable them know you take pleasure in their contributions.
Our five picks, in alphabetical order:
Once again, a enormous, deep, heartfelt thank you to all of the entrants to this year’s Stackies. There were so numerous superb entries from the AMA, Annum, Cvent, Electronic Attain, EC Hispanic Media, Elastic, Ersi, Ink, Lob, LTI, Lumavate, PrismHR, Syngene, TOPENLand, Whirlpool and additional. Test them all out.