Creating use of digital tools for accounting, marketing and advertising and income, Enterprise Information & Prime Stories

SINGAPORE – When Ms Jumaiyah Mahathir commenced a corporation offering halal food items media marketing products and services in 2014, a selection of tasks these as accounting experienced to be performed manually.

In 2018, Halalfoodhunt also launched an app that compiled a databases of halal meals eateries, like places to eat and property-based or on the web companies. This, much too, expected routine maintenance.

The following 12 months – 2019 – the enterprise made a decision to decide up a range of applications to digitalise its procedures and no cost up time.

They did this by way of the Begin Digital programme, an initiative that gives recently integrated SMEs or individuals that have however to digitalise with foundational alternatives at small value.

Ms Jumaiyah was capable to make use of a selection of software programmes these as Quickbooks, an automatic accounting method, and Mailchimp, a advertising and marketing automation program.

The enterprise, which has 3 complete-time workforce and a selection of part-timers, also works by using the Shopify e-commerce platform to promote food items solutions for the duration of Hari Raya.

They acquired these answers, known as a Start off Digital Pack, from OCBC.

Profits grew by 30 for each cent from 2019 to 2020, mentioned the 31-yr-aged, who is the main government and co-founder of Halalfoodhunt.

“It takes our focus off administrative responsibilities and we can channel our energies to product sales and advertising and marketing so that the enterprise can develop.”