Extensions and souvenirs | Seth’s Blog

When a model is profitable, there is typically a want to prolong it.

Disneyland was an extension of Disney motion pictures. It mirrored some of the magic of the flicks, but made some thing new and precious as very well. Disneyland had some of the Disney essence and then created one thing additive and new.

Apple did the similar thing with the Apple iphone in extending the manufacturer of the Mac.

On the other hand, the new Leica observe is simply just a souvenir. It is not a far better check out. It is not additional of a Leica than any of a dozen other overpriced watches could be viewed to be. It’s basically there to remind you that you favored the authentic. It is a souvenir of a feeling, not the creator.

Absolutely nothing erroneous with a souvenir. I’m confident Leica will make a earnings from their check out with minor harm to the guarantee that the model itself makes. But make way too many souvenirs and you turn out to be a hollow shell, squandering the possibility to make the transform you find.

The crappy t-shirt you purchased at your favorite musician’s live performance is a souvenir, but they shouldn’t count on that as their legacy or the motor of their expansion.

All day, particular person creators have to make possibilities about what they’re heading to do upcoming. Sometimes we can develop an extension. And often, we decide to make a memento rather.