HK Financial Companies Rebrands as Avantax Preparing Companions, Retaining the Same Powerful Worth Proposition for Accounting Firms

Avantax Setting up Partners℠ and its RIA product provide CPAs holistically with turnkey tax, wealth management, shopper improvement and fiscal organizing services

DALLAS, Jan. 04, 2021 (World NEWSWIRE) — HK Economic Expert services (“HKFS”), a rapidly-developing, CPA-centered registered expense advisor (“RIA”), has been rebranded Avantax Scheduling Associates and will function together with Avantax Prosperity ManagementSM. The put together providers offer you unique, adaptable affiliation models, with the RIA product becoming particularly interesting to mid-sizing to huge accounting corporations.

The acquisition of HKFS in July 2020 by Blucora, Inc. (NASDAQ:BCOR), the father or mother organization of Avantax, added an appealing product for accounting corporations searching to holistically provide their shoppers with the addition of wealth administration products and services. Below its new model, Avantax Setting up Partners will continue its legacy of offering a turnkey wealth administration plan for its affiliates when offering complete tax and monetary planning products and services, as very well as shopper growth, education, advertising and marketing, compliance expert services and more.

Avantax Planning Companions further more strengthens Avantax’s adaptable affiliation versions, which include:

  • An unbiased broker-supplier for tax and prosperity management pros for whom independence is paramount
  • Several referral versions for tax pros who want a partnership or affiliation design as a result of which their clients’ economical organizing requirements are fulfilled and
  • An employee-dependent design serving CPAs and tax experts by partnering with Avantax’s in-house RIA.

“Avantax Scheduling Partners has permitted us to broaden how Tax and Economic Professionals can affiliate with Avantax, such as the in-dwelling RIA design, which is significantly attractive to huge accounting companies,” reported Avantax Prosperity Administration President, Todd Mackay. “Versatile affiliation versions are core to the Avantax price proposition because they offer you strong ways for us to partner with Tax and Economical Industry experts of all dimensions, from sole practitioners, to multi-partner CPA corporations. Furthermore, our multiple affiliation design delivers a turnkey solution for our impartial Financial Industry experts on the lookout to transition their prosperity administration guide of small business.”

The new, additional tightly aligned branding will not alter the customer practical experience.

“The HKFS company product continues to be unchanged – as Avantax Organizing Companions, we will continue doing the job hand-in-hand with CPAs and tax industry experts to provide turnkey prosperity management and monetary organizing companies to their clients,” reported Louie Rosalez, President of Avantax Arranging Companions. “There will be no adjust in our interactions with our existing affiliate marketers or our assistance to shoppers. Our team stays laser centered on providing the superior-touch working experience clients have occur to know, and assume, from us.”

As aspect of the manufacturer alignment, the in-residence retirement providing that was formerly referred to as HK Monetary Expert services Retirement Strategy Expert services will now be referred to as Avantax Retirement System Services℠. It will carry on furnishing entire fiduciary providers, investment administration, committed administration and guidance, and staff enrollment and schooling. This featuring, offered to all Tax and Money Pros affiliated with Avantax, serves a broader foundation of business clientele in a additional holistic method.

“Our thesis powering the very complementary acquisition of HKFS was that it would help Avantax broaden the strategies its functions with accounting companies and tax specialists, when also supporting Blucora’s progress goals,” explained Blucora President and Main Executive Officer Chris Walters. “The rebranding is an significant, general public-dealing with demonstration that our traces of company are tightly aligned. We are confident that our differentiated tax-centered prosperity management approach and market place are powerful for the ideal Financial Industry experts and their consumers, and similarly, will support our long run advancement.”

About Blucora®
Blucora, Inc. (NASDAQ:BCOR) is on the forefront of monetary technologies, a company of info and technological know-how-pushed solutions that empowers persons to strengthen their monetary wellness. Blucora operates in two segments, together with (i) prosperity administration, via its tax-focused Avantax Wealth Management and Avantax Arranging Partners (previously HKFS) models, with a collective $76 billion in whole shopper assets as of September 30, 2020 and (ii) tax preparing, as a result of its TaxAct business, a industry leader in tax preparing software with somewhere around 3 million purchaser and 20,000 expert users in 2020. With built-in tax concentrated computer software and wealth administration, Blucora is uniquely positioned to support our shoppers in accomplishing much better long-time period results by way of holistic, tax-advantaged solutions. For far more details on Blucora, visit

About Avantax Wealth Management
Avantax Wealth Management℠ (which comprises the Wealth Administration business enterprise of Blucora, Inc.) delivers a tax-advantaged technique for thorough monetary planning. By means of its Tax-Good approach, Avantax Economical Gurus support purchasers leverage taxes to create economic growth chances. Most monetary providers treat taxes as an afterthought, or not at all, even although taxes are one particular of life’s most intricate and costly costs. Avantax employs technological innovation, tax and wealth administration insights to uncover personalized and advantageous opportunities throughout our clients’ economic lifecycles to enable allow much better very long-phrase outcomes.

About Avantax Scheduling Partners
Avantax Planning AssociatesSM is a nationwide money organizing and wealth management organization that companions with CPA corporations to merge and supply holistic financial and tax-planning services to their customers. Working with the Steerage Arranging Procedures arranging tool, Avantax Organizing Associates visually lays out a extended-term system, thinking of a huge array of economical decisions and their likely impacts on clients’ financial wellness. By this one of a kind and proven approach, Avantax Preparing Partners and CPA corporations support purchasers make progress toward their economic aims through methods this kind of as asset administration, estate preparing, retirement planning, tax arranging, chance management and extra.

About Retirement Plan Services
Avantax Retirement System SolutionsSM provides a turnkey retirement strategy option built for company owners and their staff members. The complete software incorporates total fiduciary coverage, investment decision management, committed providers and assist and worker education and learning. The retirement approach services team customizes strategies built to have a significant impression for business homeowners and their staff. The extensive providers let purchasers to limit retirement prepare administration, lower fiduciary risk, and supply customized participant instruction.

Media Get in touch with:
Dee Littrell
Investor Relations 

Avantax WM HoldingsSM is the holding corporation for the group of companies offering money products and services less than the AvantaxSM title. Securities offered as a result of Avantax Investment Services℠, Member FINRA, SIPC. Financial commitment advisory expert services made available by way of Avantax Advisory Services℠ and Avantax Planning AssociatesSM. Coverage companies supplied by way of accredited agents of Avantax Insurance coverage Agency℠, Avantax Insurance coverage Services℠, and Avantax Organizing PartnersSM. 3200 Olympus Blvd., Suite 100, Dallas, TX 75019, 972-870-6000

The Avantax family members of organizations completely offer investment decision items and providers by means of its reps. Whilst Avantax Wealth Management℠ does not provide tax or lawful tips, or supervise tax, accounting or authorized expert services, Avantax associates may give these services by their independent exterior enterprise. This details is not intended as tax or authorized tips. Remember to seek the advice of our organization and your lawful skilled for specific data concerning your particular person circumstance.


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