HK Financial Providers Rebrands as Avantax Arranging Associates, Holding the Exact same Highly effective Value Proposition for Accounting Firms

Avantax Setting up Partners℠ and its RIA model serve CPAs holistically with turnkey tax, wealth administration, consumer improvement and economic organizing companies

DALLAS, Jan. 04, 2021 (World NEWSWIRE) — HK Financial Companies (“HKFS”), a speedy-developing, CPA-targeted registered expenditure advisor (“RIA”), has been rebranded Avantax Organizing Associates and will function along with Avantax Wealth ManagementSM. The blended organizations give special, adaptable affiliation types, with the RIA product staying notably attractive to mid-sizing to big accounting firms.

The acquisition of HKFS in July 2020 by Blucora, Inc. (NASDAQ: BCOR), the father or mother organization of Avantax, added an desirable model for accounting corporations searching to holistically serve their consumers with the addition of wealth management companies. Less than its new manufacturer, Avantax Planning Companions will proceed its legacy of presenting a turnkey prosperity administration plan for its affiliate marketers even though providing complete tax and economical arranging providers, as well as customer improvement, instruction, promoting, compliance companies and extra.

Avantax Arranging Associates more strengthens Avantax’s adaptable affiliation products, which consist of:

  • An unbiased broker-vendor for tax and wealth administration specialists for whom independence is paramount
  • Multiple referral products for tax pros who prefer a partnership or affiliation model by which their clients’ economical planning desires are achieved and
  • An worker-based design serving CPAs and tax pros by partnering with Avantax’s in-house RIA.

“Avantax Organizing Associates has authorized us to broaden how Tax and Economic Gurus can affiliate with Avantax, which include the in-dwelling RIA product, which is notably eye-catching to massive accounting firms,” reported Avantax Prosperity Management President, Todd Mackay. “Flexible affiliation products are core to the Avantax price proposition due to the fact they offer you effective means for us to lover with Tax and Fiscal Professionals of all sizes, from sole practitioners, to multi-husband or wife CPA corporations. Moreover, our many affiliation design presents a turnkey option for our unbiased Financial Professionals searching to transition their prosperity management book of business enterprise.”

The new, far more tightly aligned branding will not alter the shopper knowledge.

“The HKFS enterprise model continues to be unchanged – as Avantax Planning Partners, we will keep on working hand-in-hand with CPAs and tax specialists to deliver turnkey prosperity management and financial scheduling providers to their clients,” mentioned Louie Rosalez, President of Avantax Planning Associates. “There will be no transform in our associations with our present-day affiliate marketers or our support to shoppers. Our team remains laser focused on providing the higher-contact knowledge customers have come to know, and hope, from us.”

As aspect of the manufacturer alignment, the in-household retirement presenting that was previously referred to as HK Financial Providers Retirement Prepare Companies will now be referred to as Avantax Retirement Program Services℠. It will keep on supplying entire fiduciary expert services, financial investment administration, focused administration and assist, and employee enrollment and training. This offering, offered to all Tax and Money Professionals affiliated with Avantax, serves a broader foundation of small business shoppers in a far more holistic fashion.

“Our thesis behind the highly complementary acquisition of HKFS was that it would enable Avantax grow the means its works with accounting firms and tax professionals, although also supporting Blucora’s advancement goals,” said Blucora President and Chief Govt Officer Chris Walters. “The rebranding is an critical, general public-struggling with demonstration that our traces of company are tightly aligned. We are self-confident that our differentiated tax-centered wealth management method and current market place are powerful for the right Money Industry experts and their buyers, and also, will assistance our foreseeable future advancement.”

About Blucora®
Blucora, Inc. (NASDAQ: BCOR) is on the forefront of money technology, a provider of information and engineering-pushed solutions that empowers people to boost their monetary wellness. Blucora operates in two segments, such as (i) prosperity management, via its tax-centered Avantax Prosperity Administration and Avantax Setting up Companions (previously HKFS) makes, with a collective $76 billion in whole customer belongings as of September 30, 2020 and (ii) tax preparing, via its TaxAct business, a sector chief in tax planning computer software with close to 3 million buyer and 20,000 expert users in 2020. With integrated tax targeted application and prosperity management, Blucora is uniquely positioned to support our customers in obtaining superior extended-phrase outcomes by using holistic, tax-advantaged methods. For more information on Blucora, visit

About Avantax Wealth Administration
Avantax Wealth Management℠ (which contains the Prosperity Management enterprise of Blucora, Inc.) provides a tax-advantaged method for detailed fiscal planning. By its Tax-Good strategy, Avantax Money Gurus enable clients leverage taxes to produce monetary advancement options. Most economic corporations address taxes as an afterthought, or not at all, even nevertheless taxes are 1 of life’s most sophisticated and expensive expenditures. Avantax takes advantage of
technological know-how, tax and wealth management insights to uncover personalized and advantageous prospects throughout our clients’ money lifecycles to aid empower improved lengthy-phrase results.

About Avantax Preparing Associates
Avantax Organizing PartnersSM is a nationwide economical setting up and prosperity management company that associates with CPA firms to mix and provide holistic money and tax-planning services to their purchasers. Using the Advice Scheduling Strategies planning instrument, Avantax Scheduling Companions visually lays out a extended-term prepare, taking into consideration a vast array of economic decisions and their opportunity impacts on clients’ economical health. Via this unique and verified technique, Avantax Scheduling Associates and CPA firms enable clients make development toward their economical objectives via techniques such as asset management, estate setting up, retirement organizing, tax arranging, threat administration and additional.

About Retirement Approach Companies
Avantax Retirement Plan Expert servicesSM presents a turnkey retirement plan remedy built for small business entrepreneurs and their personnel. The complete program incorporates entire fiduciary protection, expenditure management, dedicated expert services and support and worker instruction. The retirement plan expert services crew customizes ideas intended to have a significant effect for business enterprise proprietors and their staff. The in depth companies permit purchasers to minimize retirement prepare administration, lessen fiduciary possibility, and deliver personalized participant education and learning.

Media Contact:
Dee Littrell
Investor Relations
[email protected] 

Avantax WM HoldingsSM is the keeping organization for the team of businesses delivering money products and services below the AvantaxSM identify. Securities supplied as a result of Avantax Financial investment Services℠, Member FINRA, SIPC. Financial investment advisory expert services offered as a result of Avantax Advisory Services℠ and Avantax Preparing AssociatesSM. Coverage expert services made available by way of certified brokers of Avantax Insurance coverage Agency℠, Avantax Insurance plan Services℠, and Avantax Setting up AssociatesSM. 3200 Olympus Blvd., Suite 100, Dallas, TX 75019, 972-870-6000

The Avantax family members of companies exclusively provide investment products and solutions and services by way of its associates. Despite the fact that Avantax Wealth Management℠ does not present tax or authorized information, or supervise tax, accounting or legal companies, Avantax reps could provide these services as a result of their unbiased outdoors business. This data is not intended as tax or lawful tips. Remember to consult our agency and your lawful specialist for precise info concerning your unique scenario.