ON24 Acquires VIBBIO, A Cloud Video Software Company

ON24, a electronic practical experience system, obtained VIBBIO, a cloud video software package corporation, to empower end users to quickly create, splice and publish video clip content.

VIBBIO’s online video remedy is developed for enterprises to create and edit expert movies to assistance progress the way marketers interact with and solicit to start with-party info from company prospective buyers. The software will be built-in throughout ON24 to make it possible for users to leverage VIBBIO throughout their webinar, event and customized information advertising and marketing activities and make extra very first-individual details.

ON24s acquisition underscores in which the industry is likely in terms of digital engagement — straight to video clip. The firm strategies to integrate the instrument to its platform by the end of the calendar year.

“We proceed to innovate and commit in creating a powerful profits and internet marketing platform,” mentioned Steve Sims, Vice President of Solution at ON24, in an distinctive assertion to DGR. “With a combine of new products like ON24 Boards, ON24 Go Dwell and ON24 Breakouts and our acquisition of VIBBIO, we’re giving prospects more ways to generate electronic engagement, make initial-celebration facts and provide stickier experiences that resonate with today’s audiences and how they consume content. VIBBIO will now set video clip content material generation in the arms of each individual salesperson and marketer to drive greater personalization and continue to keep their ON24 articles doing the job for them longer and in new methods.”